How Sibley Transportation Achieved $134,100+ in Annual Savings with Smart Trailer Telematics

With over a century of experience in transportation, Sibley Transportation transformed their operations with FleetPulse, achieving a 5X return on investment and eliminating 28,560 empty miles annually.

As trailer operations continue to grow more complex, many fleet managers find themselves facing the same challenge Sibley Transportation encountered: trailers going dark for days, sitting idle at facilities, and constant coordination headaches between dispatch, customers, and drivers. The result? Underutilized assets, wasted fuel, and missed revenue opportunities.

For Sibley Transportation, a company with over a century of experience running modern operations rooted in time-tested values, these operational inefficiencies were becoming a barrier to growth. As their fleet expanded and demand increased, they didn’t want to simply throw more trailers at the problem—they wanted to maximize what they already had.

The answer came through FleetPulse trailer telematics, which delivered measurable results that speak for themselves: $134,100+ in annual savings, 17% increase in trailer utilization, and 28,560 empty miles eliminated. Here’s how they achieved these remarkable results.

The Challenge: Growing Pains in a Century-Old Operation

Before implementing FleetPulse, Sibley faced multiple operational challenges that were constraining their growth:

• Trailers sitting idle for extended periods without visibility into utilization
• Limited location tracking making asset management reactive rather than proactive
• Inefficient dispatch operations consuming 10+ hours of staff time weekly
• Underutilized assets despite growing customer demand
• Manual processes for yard checks and utilization reviews

When evaluating telematics solutions, the team found other options either too clunky or overly complex. They needed the right combination: easy implementation, an intuitive user interface, and a dedicated support team to ensure they maximized their investment.

The FleetPulse Solution: Visibility Meets Actionable Intelligence

Sibley chose FleetPulse for its comprehensive approach to trailer telematics. Starting with FleetPulseGO retrofits on existing equipment and scaling with FleetPulsePRO on new trailers, they created a connected fleet in just weeks.

Key Implementation Features

Real-time GPS Tracking: Live location data eliminated guesswork in asset management

Dwell Time Analytics: Detailed insights into how long trailers remained at each location

Utilization Reporting: Data-driven analysis of trailer productivity and rotation efficiency

Integrated Workflow: Seamless integration into daily dispatch planning, bi-weekly yard checks, and weekly utilization reviews

The platform quickly became indispensable, serving as the single source of truth for operational decision-making and delivering live data that guides daily operations.

Measurable Results: A 5X Return on Investment

$88,700 in Additional Annual Revenue

17% boost in trailer utilization

FleetPulse’s dwell time analytics enabled Sibley to identify underutilized trailers and optimize rotation schedules. This 17% monthly increase in trailer utilization translated directly to increased trips per trailer, driving $88,700+ in additional revenue annually.

$30,400 in Operational Savings

Reduced empty miles and optimized repositioning

Using live GPS tracking and utilization insights, Sibley proactively repositioned underused trailers, reducing empty miles by 2,380 miles per month. This optimization resulted in $30,400 in yearly savings through reduced fuel consumption and minimized unproductive driver time.

$15,000 in Security Recovery

Immediate ROI through theft prevention

Within weeks of implementation, FleetPulse proved its value beyond operational efficiency. When a trailer worth $60,000 was stolen, GPS tracking data and facility exit time confirmation through security footage enabled rapid recovery, avoiding a costly insurance claim and delivering immediate ROI.

10 Hours Weekly in Time Savings

Streamlined dispatch and yard operations

FleetPulse transformed Sibley’s operational workflow, reducing manual coordination and providing real-time visibility that eliminated time-consuming asset hunts. The result: 5-10 additional productive driving hours per week and significantly reduced dispatch workload.

The Operational Transformation

Proactive Asset Management

Before FleetPulse, trailer location and status required manual checking and phone calls. Now, real-time visibility enables proactive decision-making and immediate response to utilization opportunities.

Data-Driven Decision Making

Instead of relying on estimates and assumptions, Sibley’s team uses precise dwell time analytics and utilization reports to optimize trailer rotation and identify efficiency improvements.

Integrated Daily Operations

FleetPulse powers essential workflows including:

• Daily dispatch planning and validation
• Bi-weekly yard check procedures
• Weekly utilization review meetings
• Real-time operational decision support

Beyond the Numbers: Long-term Value Creation

While the immediate financial impact is substantial, Sibley’s FleetPulse implementation created lasting operational improvements:

Enhanced Customer Service: Real-time tracking enables accurate delivery windows and proactive customer communication

Reduced Operational Stress: Automated alerts and centralized visibility eliminate constant status checking and coordination calls

Scalable Growth Platform: As Sibley continues expanding, FleetPulse provides the foundation for efficient fleet management at any scale

Competitive Advantage: Data-driven operations enable more competitive pricing and reliable service delivery

Key Takeaways for Fleet Managers

Sibley Transportation’s success with FleetPulse demonstrates several critical principles for modern fleet management:

1. Technology Should Enhance, Not Complicate: The right telematics solution integrates seamlessly into existing workflows rather than creating additional complexity
2. Real-time Visibility Drives Real Results: Access to live data enables proactive decision-making that directly impacts profitability
3. Utilization Optimization Delivers ROI: Maximizing existing equipment productivity often delivers excellent ROI
4. Quick Wins Build Long-term Value: Immediate benefits like theft recovery create confidence while long-term efficiency gains transform operations

Transform Your Fleet Operations with FleetPulse

Sibley Transportation’s results demonstrate how the right trailer telematics platform turns data into action, enabling fleets to move more freight with existing equipment while reducing operational waste.

Whether you’re looking to improve asset utilization, reduce empty miles, or gain better visibility into your trailer operations, FleetPulse delivers comprehensive solutions designed for measurable ROI.